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In this case, buzz begat buzz when Oakland’s Melina Duterte drunkenly uploaded a batch of hastily recorded tracks to Bandcamp, and launched a sensation.
Better known as Jay Som, her pop-up indie darling status seems only cemented since its home baked inception, an arrival marked by her legit label debut, Everybody Works. Duarte’s ascent, begged by some clear experimentation and sleeve-worn influences, lands to varying degrees, but know this: occasionally bedroom pop can register as both confessional and self-assured, and it’s that intimate confidence that makes this release intriguing, and the touchpoint of this week’s conversation. Curl up and listen in.
