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Ron Burgundy in hilarious real life newscast

Viral Marketing is a wonderful thing. It’s a chance for a creative means of advertising a film that goes beyond a simple trailer. We’ve had some great viral campaigns recently, including the Bent Bullet campaign for ‘X-Men: Days of Future Past’.

Anchorman 2 has been doing a number of great vignettes featuring Ron Burgundy including a rather hilarious ‘Doctor Who’ video in which Ron didn’t know who Peter Capaldi was.  Will Ferrell made his latest, and rather genius appearance  on Saturday night when he dropped by KXMB-TV in Bismarck to co-anchor a news broadcast. You can check out the full video right here!

Ferrell first starred as Ron Burgundy in 2004’s “Anchorman: The Legend of Ron Burgundy” and I must say, I was never too enamoured with the first film. But the marketing campaign, bringing Ron’s character to the forefront has shown me the potential in the character and the humour I am perhaps missing out on. All in all, I’d say a successful campaign.

Source: KXMB news