Skip to content

Will This Viral Marketing Stunt ‘Carrie’ Audiences To Theaters

Man I hate it when this happens to me. I stop by my local coffee shop on my way to school, and then I accidentally knock some person’s drink over on my way to my seat. I offer to buy them another drink, but NO, the person has to get all ‘psycho crazy telekinetic’ on me.  Ugh, I hate Mondays.

Thinkmodo, which is a viral marketing company stationed in the lovely city of New York, is up to more scandalous shenanigans. This company’s way of marketing involves “F**KING WITH SOME CUSTOMERS” (their words, not mine). Their previous marketing stunt was done for the film Chronicle, in where RC planes where made in the likeness of the main characters from the film. They flew these hover-muppets around NY city, and the citizens lost their minds (I love the taste of hyperbole).


Now, their recent stunt is for the film Carrie, which is yet another remake of a film made in 1976 of the same name which was in turn adapted from the novel Carrie written by Stephen King (*sigh*, more remakes within remakes for Hollywood). This time around, they targeted some innocent bystanders at ‘sNice Cafe who witnessed a woman telekinetically attack a poor gentleman who accidentally knocked over her coffee, and then subsequently have a mental breakdown while she wreaks psychic havoc out on the coffee shop. (You can see the this in action on Youtube.) How did they accomplish this feat? This is what the Co-founder of Thinkmodo told the folks at Yahoo Movies:

“The stunt team had to build a fake wall and rehearse the wall stunt. A separate crew was installing the hidden cameras and setting up a control room downstairs. A third crew was in charge of the props: spring loaded books, motorized tables & chairs, and spring-loaded picture frames.”

I don’t know about you, but I feel bad for the girl who had her coffee spilled. Yeah sure, she needs to learn how to control her anger, but in all honesty she was just trying to… ESPRESSO herself! eh? eh? (Did you hear that? That was the sound of me getting fired). In all seriousness, I find this form of stunt marketing to be quite entertaining and effective. I don’t know about you, but to me it seems like most trailers today give away a lot of the film. Sometimes, they giveaway HUGE plot spoilers like what was shown in the Terminator Salvation trailer, where they revealed that Sam Worthington’s character was actually a cyborg. Even if it’s little things like seeing Michael Cera getting killed in the trailer for This is the End, it still would have been amazing to have experienced that in the theater organically. So I am 100% behind this stunt viral marketing thing they got going on! It builds intrigue for the film in a fun and creative way, that still keeps the product they are advertising in a shroud of mystery. So if Thinkmodo is reading this, I just want to say from the bottom of my heart… Thank you Thinkmodo. Thanks a latte.

Alrighty OOUies, now is the time to let your creativity shine! Do you have an idea for a marketing stunt for a film? What do you think of this form of marketing? What’s your favorite kind of coffee? Whatever it is, comment below and let One of Us know!

Via Yahoo Movies

Podcast Awards